Too much sizzle? Skirt Steak restaurant catches heat for sexy sales pitch

Media Date: 29/11/2013
Type of Media: newspaper
Name of Media: The Ottawa Citizen

Interviewer: Vito Pilieci

Interviewee: Julie S. Lalonde Role: Director of Hollaback! Ottawa

Article Information

Background A horribly offensive new steak joint was coming to Ottawa.
Reason The restaurant's advertising was explicitly misogynist and got people talking. Naturally, they needed a killjoy feminist to comment as well.
Comment I was pleasantly surprised to see that most of the online comments to the article were against the advertising. It's nice to see that sometimes, the buzzkill feminist is actually stating a popular opinion!
Outcome The restaurant has opened so it is yet to be seen how long it will stay open or whether there will be met with more criticism.
Link to Article http://www.ottawacitizen.com/life/much+sizzle+Skirt+Steak+restaurant+catches+heat+sexy+sales+pitch/9224571/story.html

 

Keywords: Hollaback! Ottawa, Skirt, advertising, Ottawa